Journal of International Business and Management Studies

This paper aims at effectively conveying brand messages, building consumer loyalty, persuading the buyer for the product, and developing an emotional bond with the clients. Branding forms the expectations of consumers about the material. Customer needs about the product must be raised. Branding is largely about building distinction. Brand management is a marketing method that makes use of methods to enhance a brand's perceived importance over time. Good brand management causes product prices to grow and create loyal consumers through positive brand interactions and images, or clear brand awareness.